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1. The importance of Strategy

It's a given that all organisations must have a coherent strategy. And sometimes they do. Invariably, however, when asking any number of people what it is, no one knows.

Everyone has a plan.png

This 45 minute talk, with slides, discusses exactly what a strategy is (and isn't) and what it is expected to accomplish. It focuses on why this underrated aspect of business management is so easy to get wrong and what you can do to turn it from afterthought to the central theme of your organisation's objective.

Here are a few of the things we will discuss:

  • How to know the difference between a mission, strategy and the tactics used to accomplish it.

  • The value of Assymetrical Strategy.

  • What did Lawrence of Arabia have that you need?

  • Why the statistic that 70% of all change projects fail is wrong, and why it's much, much worse.

  • What sort of business are you trying to be?

  • The lessons that can be learned from the Vietnam War.

  • The importance of a single, crystal clear objective and how to communicate it.

As with all our talks, this will be conversational, fun and with plenty of opportunities to get involved and ask questions. There will also be some discussion over one or two salient points that you can use later.

If you'd like to book this talk, why not double up and put this with the talk on 'Ownership' for a morning or afternoon session that focuses on building a positive, collaborative culture for your organisation?

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