Coaching is going through something of a boom period right now. Personal Coaches, Performance, Career and Executive Coaches are just some of the services on offer. A great deal of the focus is on motivation, addressing internal roadblocks and encouraging authenticity. Which I wholeheartedly support.
The problem is that this approach leans toward a therapeutic mindset rather than the pragmatic, process-driven mentality I'd like to see in a business context. I would prefer to see clients being shown the value of robust methodologies that improve their business. With an emphasis on outcome. If you'd like to discuss this for your organisation, why not drop me a line?