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What is life, if not about goals?

February 2024

‘It's your life. 

You don't know how long it's gonna last, but you know it doesn't end well.’

When Don Draper uttered those words, he spoke to us all when he continued:

‘You've got to move forward.

As soon as you can figure out what that means.’

Well, what does it mean?

And why so important to move forward?

Because it's about pursuing our goals. 

And what is life, if not about goals?

Even when the going gets tough.

Focus on the future. One foot in front of the other.

However, life has a habit of throwing up roadblocks.

And sometimes, in spite of our effort, they refuse to yield.

Even though we know they're stepping stones to further progress.

The obstacle is the way, right?

Unless we don’t know how.

Then we're just stuck.

Here’s another perspective:

As we move forward, it's easy to focus on the progress we’re making.

And forget the ‘us’ that’s doing the moving.

There are two elements at play here:

The scenery around us changes.

And so do we.

We grow. Evolve.

Even when we’re ‘stuck’.

The metamorphosis continues.

A caterpillar may have goals outside of becoming a butterfly.

But it will become a butterfly irrespective of those goals.

It’s a done deal, even before it happens.

If you’re not making progress, ask, not 'where am I going?' but:

What am I becoming?

Let me know how you get on.


My name is Clark. I tell potential clients they'll know within 20 minutes whether we're a good fit.

And so will I.

For some, my matter-of-fact style doesn't work.

I'm cool with that.

Those I do work with prefer the straight-talking, pragmatic approach.

If you drop me a line and we decide to chat, in 20 minutes you'll know.

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